Designing a label is a lot like giving birth. There’s a great deal of energy, effort and even a few tears that go into the process. You’ve got one chance to make an impression on the consumer and there are thousands of labels out there, all waiting to be selected. Each one tells its own story, each one is the culmination of a great deal of time and thought, and each one is vying for your attention, so the pressure is on to make yours standout, make it unique.
Easy, right? Not so much, in fact, it’s really difficult, and the process can be tedious. Think you’ve hit on the right shape? Color? Logo? Font? Placement? Think again. Run your design by half a dozen people and you’ll quickly discover that your “fantastic” design, well, it isn’t. In fact, nothing about the label is a hit, so it’s back to the drawing board, literally. And it can take months, not days or weeks.
I’m sure that there are creative folks out there that hit it on the first try, but for most of us, it’s a slow process. So, by the time you’re done, and your ‘baby’ is ready to head off to the printer, you’re mentally exhausted and personally, not even sure that you like it anymore. But then, that lovely label comes back on a thick spool and all of a sudden… WOW!
Put that label on a bottle and, well, it’s true love. I love our label. I love our label on our bottle. I love placing the bottle on a shelf in the light and admiring the colors and how the light shines through the bottle, illuminating the design. I love our new ‘baby!’
So, please join me in celebrating our newest addition… Serendipity Sparkling Wine, created in the Méthode Champenoise style. It wasn’t an easy process. It didn’t go quickly, but the result, I think you’ll agree, was worth the wait!